Developer Tools · Half-day launch + 5-day prep
SaaS Global Launch Simultaneous Interpreting
EN/ZH SI for a developer-tools global launch, covering keynote, product demo narration and press Q&A channels.
- ISO 17100 quality standards
- Professional review workflow
- Multilingual project management
- Demo pauses
- 0
- Rehearsal
- 1
- Min press Q&A
- 45
- On-time cues
- 100%
Background
The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “SaaS Global Launch Simultaneous Interpreting” must preserve brand voice while adapting to local search, legal wording and user expectations.
A SaaS vendor launched a new product in Shanghai. SI covered keynote, live demo narration and a press roundtable, with roadmap and naming locked in advance.
Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included Simultaneous interpreting, Demo interpreting, Press Q&A, etc.. Within Half-day launch + 5-day prep, we delivered and QA’d 2 languages—achieving: Zero pauses in keynote/demo; press Q&A closed on schedule
Project challenges
-
Fast demos
Screen changes required tight pacing.
-
New product terms
Feature names and acronyms needed pre-lock.
-
Press pressure
Unpredictable Q&A needed quick reactions.
-
Code-switching
Speakers mixed ZH/EN; channels had to stay clean.
Our approach
Phased delivery balancing quality, compliance and timeline.
- 01
Script pre-read
Reviewed keynote and demo scripts.
- 02
Term lock
Aligned feature names, SKUs and metrics.
- 03
Crew plan
Rotated seats across keynote/demo/press.
- 04
Rehearsal
One full run with stage and show-call.
Deliverables
- SI coverage
- Product glossary
- Rehearsal notes
Project highlights
-
Launch SI
Matched product-launch pacing.
-
Demo sync
No dropped UI steps.
-
Press Q&A
Stable under follow-ups.
-
Term lock
Consistent feature naming.
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