Gaming · 6 months
Game Localization Program
Complete game localization for a major publisher, including in-game text, voice-over scripts, and cultural adaptation.
- ISO 17100 quality standards
- Professional review workflow
- Multilingual project management
Demo sample - Languages
- 4
- Months
- 6
- Words
- 800k+
- Regional launches
- 4
Background
The client is in technology or software, where growth depends on multi-market launches and continuous iteration. “Game Localization Program” spans UI copy, help content or developer docs—with unified terminology and locale-aware UI constraints.
A game publisher launched a new title across Asia with story text, system UI, event copy and VO scripts—requiring lore consistency and culturally adapted humor within rating constraints.
Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included In-Game Text Translation, Voice-Over Scripts, Cultural Adaptation, etc.. Within 6 months, we delivered and QA’d 4 languages—achieving: Completed text, UI, and cultural review to support simultaneous multi-region release
Project challenges
Lore consistency
Character names, skills and places must stay unified.
Cultural references
Jokes and seasonal events need localization, not literal translation.
UI length limits
Strings must fit without truncation.
Live updates
Seasonal content drives continuous incremental work.
Our approach
Phased delivery balancing quality, compliance and timeline.
Lore bible
Setting docs, character sheets and do-not-translate lists.
Partitioned LQA
Separate tracks for story, systems and marketing.
VO scripts
Lines tuned for timing and lip-sync where needed.
Launch support
Pre-launch LQA and seasonal incremental pipeline.
Deliverables
Project highlights
Player-native tone
Linguists versed in genre and community slang.
Cultural adaptation
Localized memes and events, not word-for-word.
In-game LQA
Live checks for truncation and context errors.
Live ops
Incremental workflow for long-term seasons.
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