Fashion & Luxury · Seasonal retainer
Fashion Lookbook & Seasonal Campaign Transcreation
Localized seasonal lookbooks, PDPs and social ads for a contemporary fashion brand—locked material/size terms with region-fit tone.
- ISO 17100 quality standards
- Professional review workflow
- Multilingual project management
- Languages
- 4
- Seasonal lines
- 2
- SKU copy sets
- 80+
- Engagement
- Retainer
Background
The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “Fashion Lookbook & Seasonal Campaign Transcreation” must preserve brand voice while adapting to local search, legal wording and user expectations.
A contemporary fashion brand releasing seasonal lookbooks and paid media across markets needed premium tone plus local size, material and offer-rule differences handled cleanly.
Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included Lookbook transcreation, Product copy, Social ads, etc.. Within Seasonal retainer, we delivered and QA’d 4 languages—achieving: Synchronized multi-market drops; ad CTR beat MT baseline
Project challenges
-
Brand voice
Luxury copy cannot sound machine-translated.
-
Size systems
EU/US/Asia sizing statements easily collide.
-
Material terms
Fabric and finish vocabulary must stay locked.
-
Season cadence
Lookbook and paid assets deliver in parallel.
Our approach
Phased delivery balancing quality, compliance and timeline.
- 01
Context & audience
Content types, target users and delivery channels.
- 02
Glossary & tone
Vertical glossary and tone-of-voice guide.
- 03
TEP & native polish
Specialist linguists plus review and native polish as needed.
- 04
Delivery & drops
Ongoing updates aligned with campaigns or terms.
Deliverables
- Lookbook copy
- PDP glossary
- Ad creative pack
- Style guide
Project highlights
-
Fashion transcreation
Native polish that keeps brand tone.
-
Size alignment
Normalized multi-market size copy.
-
Material terms
Fabric/finish vocabulary locked end-to-end.
-
Campaign cadence
Lookbook and ads delivered together.
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