E-commerce · 3 months

Beauty Brand Multi-Market Listings & Ad Creative

Synchronized EN/JA/KO/ES PDPs, ingredient claims and sale ads for a cross-border beauty brand—with locked restricted claims.

Result New-SKU launch cycle shortened ~40%; fewer ad rejections
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  • ISO 17100 quality standards
  • Professional review workflow
  • Multilingual project management
Beauty Brand Multi-Market Listings & Ad Creative Anonymized case
Languages
5
SKU lines
2k+
Faster launches
40%
Months
3

Background

Industry: E-commerce Timeline: 3 months Languages: Chinese, English, Japanese, Korean, Spanish Services: PDP localization, Ad transcreation, Claims review, etc.

The client serves cross-border consumers, finance, legal or public-facing scenarios where trust and compliant messaging drive conversion and risk control. “Beauty Brand Multi-Market Listings & Ad Creative” must preserve brand voice while adapting to local search, legal wording and user expectations.

A beauty brand expanding into Japan, Korea and LATAM needed unified ingredient terminology within platform length limits—and claims that pass each market’s advertising rules.

Linguist assigned industry linguists, reviewers and a dedicated PM. Scope included PDP localization, Ad transcreation, Claims review, etc.. Within 3 months, we delivered and QA’d 5 languages—achieving: New-SKU launch cycle shortened ~40%; fewer ad rejections

Project challenges

  • Ingredient terms

    INCI vs. local common names need bidirectional mapping.

  • Claims compliance

    Restricted wording and evidence differ by market.

  • Sale cadence

    Launch and promo calendars compress delivery windows.

  • Ad creative

    Banner and feed copy length is strict.

Our approach

Phased delivery balancing quality, compliance and timeline.

  1. 01

    Context & audience

    Content types, target users and delivery channels.

  2. 02

    Glossary & tone

    Vertical glossary and tone-of-voice guide.

  3. 03

    TEP & native polish

    Specialist linguists plus review and native polish as needed.

  4. 04

    Delivery & drops

    Ongoing updates aligned with campaigns or terms.

Deliverables

  • Multilingual listing library
  • Ingredient glossary
  • Ad creative pack
  • Restricted-claims list

Project highlights

  • Beauty compliance

    Dual review on claims and restricted words.

  • Platform fit

    Length and category attributes aligned.

  • Sale transcreation

    Promo tone localized for conversion.

  • Locked terms

    Ingredients and brand terms consistent end-to-end.

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